Artificial Intelligence in Advertising

Global Advertising Platform

3

We present to you the Ubex advertising platform

Ubex solves the problems of the industry through the use of neural networks and blockchain technology.

Artificial Intelligence Services

Ubex supports any model of RTB purchase, fraud protection, KPI optimisation, wide range of ad formats and provides 100% display warranty

Go global

01.

Trading Desk


The Trading Desk is a platform for automating the purchase of advertising on the basis of various advertising models for both direct placement on digital channels and for auction purchases through the RTB system. In the Ubex system, the Trading Desk operates in conjunction with the DSP on the basis of the programmatic model.

02.

DSP (Demand Side Platform)


The Demand Side Platform is a complex interface designed for allowing buyers of digital ads to manage a large number of ad and data exchange accounts. The DSP integrated into the Ubex system is both convenient in use and highly productive, as it allows its users to quickly and efficiently carry our management and purchase operations.

Advertising funnel
Go global

03.

Exchange


The Ubex Exchange is a structure that combines the DSP and the SSP. The SSP requests advertising through the exchange. The exchange then sends ad requests to numerous DSPs and receives offers in reply. The Ubex exchange then conducts an auction among advertisers and returns the winning ad to the SSP.

04.

SSP (Supply Side Platform)


The Supply Side Platform is designed to allow publishers and webmasters to manage their ad spaces and slots. Through the SSP, webmasters and publishers can fill their ad space inventory and monetize it. The Ubex SSP is designed to be intuitive and user friendly in addition to being based on blockchain technology with full transparency of operations.

Advertising funnel
Go global

05.

DMP (Data Management Platform)


The Data Management Platform is designed for collecting and managing various arrays of data. On the Ubex platform, the DMP performs the function of analyzing user data and generating accurate targeting for ad placement.

Our advertising formats

Display

Display

Wide coverage. Huge selection of formats.

Mobile (SDK)

Mobile (SDK)

Direct access to your mobile audience.

Video

Video

High percentage of video views.

Native

Native

Natural perception of advertising content.

Targeting for any tasks

Device

Device

Preferences

Preferences

Mobile brand

Mobile brand

Time targeting

Time targeting

cpa-target

CPA Target

Browser

Browser

Geo targeting

Geotargeting

Auditorium segments

Auditorium segments

Mobile interface

Publisher Dashboard NEW

  • Income over the last days/ weeks and available balance; comparative data for previous periods
  • Data on clicks, impressions, revenue for each site connected to the system
  • Income distribution by type of user device
  • Income dynamics by country

Reports NEW

Detailed statistics for the required period for each source

  • Number of ad views
  • Earning for 1000 views
  • Number of ad clicks made by users
  • Percentage of advertisements seen by site visitors

Create my ad NEW

The process of creating an ad network code for placement on the publisher's website.

The publisher can choose the appropriate format for advertisements for their site. When selecting an adaptive format, the system will select and display the necessary size banner.

Advertising campaign management

  • Detailed reports with
    data filtering
  • Export and import
    of data
  • Detailed campaign
    statistics charts
  • Transparent transaction
    control through blockchain

New campaign creation

  • Ability to set end goals
  • Basic audience targeting
    for ad displays
  • Ad format selection
  • Ability to configure ad
    settings

Know Your Customer

Advertisers are required to pass the KYC process for account verification:

  • Provide information about
    the advertiser's company
  • Upload supporting
    documents

After the approval it would be possible to kick-off marketing campaigns and configure ads.

The application of blockchain allows
Ubex to use a Pay-Per-Result operating model. ?
  • Invested funds
  • Completed sales
  • Executed contracts
  • Registered users
  • Installed applications

The Problems in the Advertising Industry Today

  • 01.

    Irrelevant

    and annoying advertisements
    being displayed.

  • 02.

    Overpayment

    for products / services, due to multiple
    intermediaries and high commissions.

  • 03.

    High risks

    due to scammers’ use of coercive and
    provocative methods of advertising.

  • 01.

    Uncertainty

    of achieving results as advertisers are forced to pay
    for clicks and displayed ads without a guarantee of actual sales.

  • 02.

    Difficulty

    in figuring out all available advertising channels,
    leading to the need to hire marketing staff.

  • 03.

    Ineffectiveness

    of some advertising channels, which only becomes
    apparent after the budget has been spent.

  • 01.

    Struggle to find advertisers to

    fill all ad slots

  • 02.

    Low earnings

    and inability to forecast future payments from advertisers.

  • 03.

    Payment delays and

    non-payments

    from dishonest advertisers.

The future of
advertising

Ubex is a global decentralized advertising exchange where
companies advertise effectively, while publishers profitably
tokenize ad slots on their resources.

Our mission:

To create a global advertising ecosystem with a high
level of mutual trust and maximum efficiency.

  • 01.

    Automate the interaction of advertisers’ offers and publishers’ websites

    Using neural networks and accumulated data, select the most relevant advertising content at any given moment in time to a particular user, maximizing the probability of obtaining desired results.

  • 02.

    Significantly reduce commissions by removing the middlemen

    Eliminate all indirect links between advertisers and publishers by applying smart contracts for all types of tracking, thereby increasing the economic efficiency of cooperation.

  • 03.

    Create an opportunity for publishers to tokenize ad slots

    Using all available statistics from advertising websites and participants within the exchange, provide a forecast of potential earnings and an opportunity to collect it in advance if the reputation is high enough.

  • 04.

    Develop a multi-layered system of platform participant reputation rating

    Implement a system of rating advertisers and publishers, which will be stored in the blockchain along with the full history of their operations, to prevent fraud and to enable a mechanism of dealing with the most trustworthy partners.

Work scheme

Interaction between customers and modules on the Ubex exchange

Ad Network
Supply Side Platform
AI - powered
Ad Exchange
Demand Side
Platform
Trading
Desk
Blockchain
ADAM
CORE
Trader Board
Forum
Internet Shop
Visitors
Visitors
Visitors
Renderer
Renderer
Renderer
Offer Data
Offer Data
Offer Data
Offer Data

Roadmap 2019

MINING NETWORK OPEN ALL
  • February 2019

    Launch of the data mining application

  • April 2019

    Launch of the Ad Network application

  • May 2019

    Launch of RTB exchanges. Connection of third-party SSPs and DSPs

  • June 2019

    Launch of the Trading Desk application
    for advertisers and agencies
    Launch of Programmatic 1.0

  • July 2019

    Launch of the advertising
    campaign analytics server

  • July 2019

    Launch of the main smart contract
    on the Ethereum network

  • August 2019

    Launch of the international billing and reporting server

  • August 2019

    Update of the main Ubex website

  • September 2019

    Launch of the advertising neural network for all market participants
    Preparation for the launch of the DMP platform

  • October 2019

    Launch of the SDK for public use on IOS / Android for displaying ads on mobile applications

  • November 2019

    Launch of Programmatic 2.0
    Launch of video advertising displays

  • December 2019

    Launch of the DMP platform

  • December 2019

    Release of the Roadmap 2020

Our Advisors

Michael Gord

Technical Advisor

MLG Blockchain Capital Board of Directors Bitcoin & Blockchain Alliance Canada

Michael is a serial Blockchain entrepreneur and has founded or co-founded companies including MLG Blockchain, StratX and AirdropX, among others. Michael graduated from Desautels Faculty of Management at McGill University with a concentration in entrepreneurship, marketing and information systems.

Ismail Malik

Marketing Advisor

Founder Blockchain Lab
Editor in Chief ICO Crowd, London

Ismail is the founder of Blockchain Lab and the publisher of ICO Crowd magazine. He is one of the first enthusiasts of Blockchain in London and has been working in the industry since early 2013. Ismail is among the best connected persons in the industry, helping projects develop with his teams based in London and Seoul. He is responsible for helping Ubex with its marketing strategy and execution, as well with talent acquisition.

Arie Orlovsky

Advisor Israel

Ex-Strategy consultant, Booz&Co, IBM

Arie Orlovski is graduate of Technicon in Israel and studied together with Artem in INSEAD in France. He is a seasoned entrepreneur, strategy consultatnt, technologist and business development executive.

David Lim

Advisor China & Korea

A business development director in China

David has 15+ experience in business development in Asia. He is a native Korean who has lived in China for more than 10 years. He is an INSEAD MBA who studied with Artem in France. He is a business development director for China in one of major global logistics companies. He worked on various marketing and investment projects for Korean government in Seoul before his MBA. His working experience covers both private companies and government authorities. David lived and worked Shanghai, Singapore, Hong Kong, Jakarta, and Seoul. Currently, he is based in Shanghai and keen to develop a new business with digital transformation. He is writing his first book about China's digital transformation, which will be published in 2019.

Sergio Pereira

Advisor, Business development Portugal and UK

Co-founder and managing director at ComparaJá

Sergio Pereira is a financial expert with over 15 years of experience. Ever since graduating from Imperial College London with an Electric and Electronic Engineering and Management degree and an MBA in Business Administration from INSEAD, Sergio has worked in various industries from automotive manufacturing to Consulting. Throughout his career, Sergio has occupied management positions in such prominent companies as Toyota and BCG before co-founding the ComparaJá financial comparison platform in 2015 and acting as its managing director to present.

Sergiu Draganus

Advisor

Co-founder and CEO of CryptoCoin.Pro

Sergiu Draganus is a serial entrepreneur and IT specialist with over 18 years of experience. Throughout his career, Sergiu has occupied a variety of positions in companies from various industries. He has served as a CEO, Concept Architect, Board member and technical advisor for leading IT companies and ranking agencies and crypto projects. The companies he has worked in include such eminent names as Virtual Invest, eRanker, BoostIT, IPSX, Swiss Crypto Exchange AG and others. He also the Co-Founder of CryptoCoin.Pro.

Ali Kassab

Advisor UAE and Middle East

Chairman & CEO of Centurion & Co.

Ali Kassab, is a self-made businessman and serial entrepreneur with over 20 years of experience across multinational cloud software and digital payment companies. His expertise is nurturing and building entrepreneurship ecosystems in the MENA region from scratch. He is an innovator and technology enthusiast. He has led successful projects in Europe, North Africa and the Middle East.

Javier Gonzalez

Advisor Southern Europe

Founder of VentureSpec

Javier Gonzalez has a wealth of experience as a startup founder. He is a former Rocket Internet MD and currently provides boutique advisory services post-seed for ventures. Javier holds an MBA from INSEAD, as well a Telecommunications Engineer Masters from ENSEA in France and Systems Analysis at the University of Miami and other professional certificates.

Mickey Choi

Head of Korea

Mickey Global Business CEO

Mickey Choi has been serving as a representative of the stock market community in Korea and has been presenting his experience as a small shareholder in various business fields since 2007. Currently, he has experience in blockchain as an early investor and businessman who is involved in ICO project analysis, marketing, incubation and consulting for investors in many countries around the world. Mickey is an expert on the Korean market and has been involved in its blockchain integration and development for several years.

Timo Trippler

Advisor

Timo Trippler is an ICO Advisor and entrepreneur with FinTech and InsurTech industry background. He is an expert in financial market and risk management with 12 years of experience in financial transactions. He advised various successful ICO projects and manages multiple crypto fund portfolios. Timo Trippler’s work experience and rich expertise in the blockchain and cryptocurrency industries is invaluable when developing marketing, partnership and expansion strategies.

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Frequently Asked Questions

What services are part of Ubex?
The Ubex platform will consist of 4 main services – the Ad Network, the Trading Desk, Data Marketing and Data Mining.
What does artificial intelligence do within the framework of the project?
The neural network will be trained for extracting the most accurate targeting results of all those theoretically possible.
Will there be a mobile version?
Ubex is a web-based application, it is therefore mobile-friendly in every respect.
What ad formats will Ubex support?
Ubex will support web banners, video advertising, advertising on mobile applications, native advertising, as well as the CPA format.
What is CPA?
CPA stands for Cost Per Action. This is a set amount of remuneration for a predetermined action that takes place within the framework of advertising.
How to connect to Ubex?
To get started, register an account at passport.ubex.com. In the Ad Network application, determine the size and number of banners on your website and generate the code to be inserted onto the website. After that, you will be able to receive UBEX Tokens for displays of ads on your website.
How will payments be made to publishers?
Advertising impressions will be paid for by the 25th day of each month following the reporting month, provided that the participant has at least 20,000 UBEX on their account.
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